How many different answers would there be to that question!
That is just one insight into how difficult it is to manage and deliver customer service.
Let's add two other considerations:-
68% of customers leave because of poor service!
And 96% of customers NEVER complain about customer service issues.
Is it any wonder that on average a company loses half of its customers every five years?
Not us, we hear you say. OK you may be part of the 80% of Australian companies that don't believe customer service needs improvement in their business.