Sometimes, with the best of intentions, our brutally
efficient business systems disconnect us from our
customers.
SERVUS gives customers the opportunity to share
with the company their impressions, opinions, and
feelings about their experience. SERVUS is an
opportunity to touch our customers.
It's easy to give a blank page for feedback; expect
feedback on everything about your business, the economy,
the government and their views on the world.
Alternatively, if you structure the responses into those
areas that relate to the customer experience and you are
prepared to have feedback go to a third party and be
rated on your customer's impression - that's a
worthwhile business tool.
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